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Social Media Operations Manager

Eaton?s Corporate Marketing
Communications team is seeking a Social Media Operations Manager. The Social Media Operations Manager can be
based at one of the following Eaton locations: Beachwood,
OH; Moon Township, PA; Raleigh, NC; Galesburg, MI; or Eden Prairie, MN.
Position Overview:
Reporting to the
Director, Global Corporate Marketing Communications and working with business
communications, marketing communications and Corporate functions, the Social Media
Operations Manager oversees Eaton?s global social operations, which guide the
standardization and direction of the company?s social media efforts. This
position is responsible for driving understanding amongst various stakeholders
with regards to the role of social media at Eaton and ultimately executing this
vision. The Social Operations Manager also tracks the social health of
the organization.
Essential Responsibilities:
+ Monitor
the company?s social media accounts and offer constructive interaction with
users
+ Develop
a plan, working with the business customer service teams, to tackle social
customer service
+ Refine
the company?s enterprise social media strategy and promote our use of social
media, both internally and externally
+ Develop
reporting/dashboards on emerging social media trends that will help inform
content strategy and media buys
+ Enhance
and socialize corporate social media governance and policies
+ Work
with functional communications leaders to educate and help with plans for
development and enhancement of leadership social media profiles; support
business teams as they do the same
+ Build
a comprehensive training curriculum to enable a variety of functions to best
leverage social media; work closely with business communicators on training and
review of content
+ Collect
and disseminate social media best practices
+ Oversee
social media measurement, including the design and operation of relevant
dashboards and reports
+ Manage
the selection and implementation of specific social media technologies
+ Support
the selection of social media agencies and manage (or support as appropriate)
these critical relationships
+ Develop
a POV on social influencer opportunities and work with those businesses that
are leveraging influencers for alignment
Qualifications
Basic Qualifications:
+ Bachelor?s degree from
an accredited university
+ Minimum 7 years of
marketing and communications experience
+ Minimum 1 year of
professional social media strategy and implementation experience
+ Candidate must be
authorized to work in the US without corporate sponsorship
+ No relocation is being
offered for this role. All candidates
considered must reside within a 50 mile radius of the following Eaton
locations: Beachwood, OH; Moon Township, PA; Raleigh, NC; Galesburg, MI; Eden
Prairie, MN.
Preferred
Qualifications:
+ Bachelor?s degree
(BS/BA) in Business or Marketing from an accredited university
+ Previous development and
deployment of social media-related training/certification courses
+ Knowledge of social
media use around the world (not just North America) and regulatory trends and
governance
+ Has built and delivered
social media reports/dashboards by integrating internal and external data sources,
coupled with market insight
+ Understands the social
media technology landscape, including scheduling (Hootsuite experience a plus),
listening/monitoring and analytics
+ Content development,
messaging and workflow management strongly desired
Position Criteria:
+ Advanced knowledge of
social media communications, including how to drive engagement, conversations
and impact through social media for a B2B organization
+ A service mentality,
reflected in the supportive way this position approaches business and
functional leaders as ?internal clients?
+ Understand the
opportunity B2B companies have in the social landscape
+ Leadership skills marked
by encouraging collaboration and building relationships
+ Experience, confidence,
and credibility in providing trusted counsel to senior executives
+ Compelling interpersonal
skills; professional maturity to listen, learn, demonstrate cultural
sensitivity, and to build coalitions and consensus corresponding to the vision
and branding goals of the organization
+ Strong operational
capability at a cross-functional level including coordination with businesses,
product and marketing teams and other groups.
+ Must be a self-starter
with energy and enthusiasm towards multitasking, dealing with ambiguity and working
in a matrixed environment
+ Project management
skills: Ability to lead the planning, implementation and evaluation of projects
according to established processes
+ Ability to react quickly
to changing demands, environments and tight deadlines
+ Superior creativity,
written communications skills and presentation skills are a must
We make what matters work. Everywhere you look?from the technology and machinery that surrounds us, to the critical services and infrastructure that we depend on every day?you?ll find one thing in common. It all relies on power. That?s why Eaton is dedicated to improving people?s lives and the environment with power management technologies that are more reliable, efficient, safe and sustainable. Because this is what matters.
We are confident we can deliver on this promise because of the attributes that our employees embody. We?re ethical, passionate, accountable, efficient, transparent and we?re committed to learning. These values enable us to tackle some of the toughest challenges on the planet, never losing sight of what matters.
Job: Marketing
Region: North America ? US/Puerto Rico
Organization: Corporate Sector
Job Level: Individual Contributor
Schedule: Full-time
Is remote work (i.e. working from home or another Eaton facility) allowed for this position?: No
Does this position offer relocation?: No
Travel: Yes, 25 % of the Time
Eaton is an Equal Opportunity and Affirmative Action Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.


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